{"id":4461,"date":"2025-12-03T16:02:27","date_gmt":"2025-12-03T15:02:27","guid":{"rendered":"https:\/\/www.tzdo.de\/?post_type=veranstaltungen&p=4461"},"modified":"2026-04-27T12:13:59","modified_gmt":"2026-04-27T10:13:59","slug":"113-3rd-wednesday-im-zfp","status":"publish","type":"veranstaltungen","link":"https:\/\/www.tzdo.de\/en\/veranstaltungen\/113-3rd-wednesday-im-zfp\/","title":{"rendered":"113. 3rd Wednesday: From Idea to Brand"},"content":{"rendered":"

Two success stories: Valoon and the Bergmann Brewery<\/em><\/p>\n

Innovation exchange, networking & new impulses<\/h3>\n

In June, the Zentrum f\u00fcr Produktionstechnologie Dortmund<\/a><\/strong> to the 113th edition of 3rd Wednesday. Look forward to an inspiring evening on the question of how an idea becomes a strong brand. With exciting insights from practice, personal founding stories and space for discussion in a relaxed atmosphere.<\/p>\n

The event is aimed at companies and startups engaged in brand building, positioning, and corporate identity. Together, we want to explore how brands are created, grow, and remain successful in the market long-term.<\/p>\n

\ud83d\udccd Zentrum f\u00fcr Produktionstechnologie Dortmund<\/strong>
\ud83d\udcc5 Wednesday, 17 June 2026<\/strong>
\ud83d\udd55 Admission from 17:30 hrs | start of event: 18:00 hrs<\/strong>
\ud83d\udccc Address:<\/strong> Carlo-Schmid-Allee 3, 44263 Dortmund<\/p>\n

What can you expect?<\/h3>\n
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Marvin Rosian (Valoon)<\/span><\/em><\/figcaption><\/figure>\n

How digitalisation and AI work on the construction site (and how they don't) <\/strong><\/p>\n

Marvin Rosian opens proceedings from Valoon<\/a>. In his presentation, he shows how digital solutions and artificial intelligence can function in a demanding practical environment such as a construction site, and where their limitations lie. In doing so, he provides insights into the experiences of Valoon<\/a> and shows how innovation, practical application and a clear understanding of one's target audience work together.<\/p>\n

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Carlo Raphael (Bergmann Brewery)<\/em><\/span><\/figcaption><\/figure>\n

How we revived a historic beer brand<\/strong><\/p>\n

In the second post, Carlo Raphael speaks of the Bergmann Brewery<\/a> on the revival of a traditional brand. The presentation sheds light on how history, identity, and a modern understanding of brands can be combined and what is needed to give a historic brand new radiance.<\/p>\n

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Alicia Helm (aesthetic socials)<\/em><\/span><\/figcaption><\/figure>\n

Authentic visibility. Strategically conceived, aesthetically implemented<\/strong><\/p>\n

To conclude, there will be a founder pitch from the Dortmund start-up centre<\/a>. Alicia Helm from aestethic socials discusses how authentic visibility is created and why strategic thinking and aesthetic execution go hand in hand.<\/p>\n

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Networking & exchange<\/strong><\/p>\n

Following the talks, the evening will move into the networking portion. With food and drinks, there will be an opportunity to explore the evening's themes, deepen discussions and make new contacts.<\/p>\n

Organisational matters<\/h3>\n

The event will be accompanied by photography. By registering, participants declare their consent for photos and\/or film recordings to be made of them, which may include the TechnologieZentrumDortmund<\/strong><\/a> before, during and after the event for the purposes of reporting in the press and in the media organised by the TechnologieZentrumDortmund<\/strong><\/a> media and online channels.<\/p>\n

Thanks to our sponsors<\/h3>\n

A big thank you to Dortmund Savings Bank<\/strong><\/a>, Start-up centre of the Dortmund Economic Development Agency<\/strong><\/a>, DOKOM21<\/strong><\/a>, the TC<\/strong> <\/a>and Marx & Marx<\/strong><\/a> for supporting this event.<\/p>\n

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Please register by 10 June 2026<\/strong> online. We are looking forward to an inspiring evening with strong brands, exciting stories and good conversations.